How We Generated $46,196.80 in revenue in the first 30 days at a 17.63X ROAS on cold traffic
About Red Hot Summer Tour
This live event was coming up and they wanted to sell tickets fast from the get go. They had made some organic posts on their social media but wanted to really ramp up their sales fast.
Campaign Duration
First 30 Days
Services Delivered
Paid Social Advertising (Facebook), Creative & Audience Testing, Conversion Optimisation
Revenue Generated
$46,196.80
Ad Spend
$2,620.00
ROAS
17.63X
Strategy
Goal: Generate a large number of ticket sales for the upcoming event.
- The steps we took that allowed us to achieve these amazing results were to test different ad copy, audiences, headlines and testing new content to see what resonated best with the target audience.
- From here, we turned off what didn’t work and focused all the ad spend on what was working the best to bring in the most amount of revenue for the lowest cost per purchase and highest ROAS.
- The reason we were able to achieve such a great result was that we took the time to understand their target customer and test a lot of different ad variations from text to the image itself as well as the different audiences Facebook offers.
- By doing this we found the best audiences and ad fit and were able to grow their revenue while maintaining a very healthy ROAS.
- We were able to generate $46,196.80 in sales with only $2,620.00 in adspend at a 17.63X ROAS (Return On Ad Spend). They were extremely happy with these results and the sales have continued to grow since then.
