How We Generated $144,389.57 in Revenue in 60 Days at a 5.92X ROAS
About Luxury Hotel #2
Problem:
This luxury hotel had a slower period coming into the winter months and was looking to generate a surge in bookings to help fill their rooms.
They needed to do it fast so we worked to bring thing campaign to life and start generating bookings.
Campaign Duration
60 days (2 months)
Services Delivered
Facebook Ads management, ad copy testing, audience testing, creative/content testing, headline testing, budget optimisation
Revenue Generated
$144,389.57
ROAS
5.92X
Campaign Duration
60 Days
Strategy
The Goal: Generate a large amount of revenue in the middle of winter to fill their accommodation fast.
Solution:
- The steps we took that allowed us to achieve these amazing results were to test different ad copy, audiences, headlines and testing new content to see what resonated best with the target audience.
- From here, we turned off what didn’t work and focused all the ad spend on what was working the best to bring in the most amount of revenue for the lowest cost per purchase and highest ROAS.
- The reason we were able to achieve such a great result was that we took the time to understand their target customer and test a lot of different ad variations from text to the image itself as well as the different audiences Facebook offers.
- By doing this we found the best audiences and ad fit and were able to grow their revenue while maintaining a very healthy ROAS.
- In 60 days we were able to generate $144,389.57 in sales at a 5.92X ROAS (Return On Ad Spend). They were extremely happy with these results and the revenue had continued to grow since then.
