How We Generated $71,700.93 in Revenue at a 4.54X ROAS for a Luxury Hotel
About Luxury Hotel
This luxury family hotel was coming into the end of the year and wanted to fill their accommodation for the Christmas & new year period. They still had rooms to fill and wanted to get it done as soon as they could.
Strategy
The steps we took that allowed us to achieve these amazing results were to test different ad copy, audiences, headlines and testing new content to see what resonated best with the target audience.
From here, we turned off what didn’t work and focused all the ad spend on what was working the best to bring in the most amount of revenue for the lowest cost per purchase and highest ROAS.
The reason we were able to achieve such a great result was that we took the time to understand their target customer and test a lot of different ad variations from text to the image itself as well as the different audiences Facebook offers.
By doing this we found the best audiences and ad fit and were able to grow their revenue while maintaining a very healthy ROAS.
We were able to generate $71,700.93 in sales with only $15,779.85 in adspend at a 4.54X ROAS (Return On Ad Spend). They were extremely happy with these results and the revenue has continued to grow since then.
