How We Generated 254 leads & phone calls from Google Ads at $33.43/lead
About All West Pressure Cleaning
This local pressure cleaning company was struggling with inconsistency from Google Advertising. They had good months and slow months, so the inconsistency was not stable for their business growth.
Campaign Duration
Ongoing
Services Delivered
Google Ads strategy, campaign build & optimisation, customer research, ad creative & copywriting, landing/lead generation optimisation
Leads & phone calls (headline result)
254
Cost per lead (headline result)
$33.43
Leads generated (campaign life)
513
Cost per lead (campaign life)
$13.43
Revenue (reported)
$25,000+/month
Strategy
We put together a fully customised marketing plan and strategy to achieve their goals, with the goal of providing consistent Google Ads leads at an affordable cost per lead.
- Created native creatives that don’t look like ads.
- Conducted deep customer research to understand who our target customer is.
- Wrote enticing ad copy to get people to take action and submit their details for a quote.
- Improved the copy and tested new content to see what resonated best with the target audience.
- Turned off what didn’t work and focused ad spend on what was working best to bring in the most revenue for the lowest cost per lead.
- Focused on improving copywriting to hit the pain points of the target customer and used content that looked natural and organic.
- Tested images, ad copy, and headlines, found the winners, and focused spend toward the best performers.
- Delivered a consistent flow of leads through the door into their business.
