How We Generated 18 Leads At $13.63/Lead For A Local Gym In 1 Month
About Jetts Ashgrove Gym
Jetts Ashgrove is a local gym based in Brisbane and was looking to increase its social media leads and new members. They had tried advertising on Facebook before but just couldn’t seem to find success and “crack the code” to Facebook Advertising for their business.
Campaign Duration
30 days (1 month)
Services Delivered
Facebook Ads, Ad Copywriting, Creative Testing (images/headlines)
Leads Generated
18
Cost Per Lead (CPL)
$13.63
Total Ad Spend
$245.39
Estimated Value Per New Member
$718/year
Strategy
We focused on improving the copywriting in the ads to hit on the pain points of our target customer and using content for our ads that looked natural and organic.
- Tested images, ad copy, and headlines
- Found the winners and focused all of the ad spend on the best performing images, ad copy, and headlines
- Built a consistent flow of leads through the door into the business
We were able to generate 18 highly qualified leads for them at $13.63/lead in just 30 days with just $245.39 spent. These leads were giving their first name, last name, email, and phone number.
