How We Generated 158 Leads At $13.81/Lead For A High-End Gym!
About Halo Fitness South Melbourne
This High-End Gym in Melbourne was a new startup gym that began early in 2021 and needed to bring in a lot of new members quickly. They wanted to grow their business on social media and generate a high volume of leads through the door to signup. They had previously worked with another agency that was generating them leads for $70/lead. They needed to lower this cost per lead.
Strategy
We focused on understanding their target customer by doing deep customer research to really gauge why someone would spend more on a higher-end gym and speak to their fears, pains, aspirations and desires.
We focused on improving the copywriting in the ads to hit on the pain points of our target customer and using content for our ads that looked natural and organic.
We tested out images, ad copy, and headlines, found the winners and focused all of the ad spend on the best performing images, ad copy, and headlines.
This allowed us to bring them a consistent flow of leads through the door into their business.
We were able to generate 158 leads over 2 months at $13.81/lead. We started at around $22/lead in our first month of advertising with them and now we have found our best performing ads and audiences, we are able to drop their cost per lead and bring them consistent leads.
