How We Helped Coastal Plumbing Professionals Generate 131 Leads At Just $76.89 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Coastal Plumbing Professionals
Coastal Plumbing Professionals is a Gold Coast plumbing business focused on fast-response, high-intent jobs like emergency callouts, leak detection and repair, gas plumbing, drain clearing, and hot water system installs and replacements. Our goal was simple: capture ready-to-book search demand across the Gold Coast and surrounds, then convert it with clear service intent messaging and a frictionless enquiry pathway.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads Search Campaign Management
- ✅ Keyword and Location Targeting Optimisation (Gold Coast)
- ✅ Conversion Tracking and Lead Reporting
The Results That Made The Difference
No fluff – just clear, measurable results that helped Coastal Plumbing Professionals grow.
Total Qualified Leads
131
Cost Per Lead
$76.89
On-Page Conversion Rate
23.31%
Core Services
Emergency Plumbers
Water Leak Repair
Gas Plumber
Water Leak Repair
Gas Plumber
Our Strategy
- Gold Coast-first targeting: We aligned campaign delivery to the highest-intent service area signals, reinforced by location-specific queries such as “plumber gold coast” and “gold coast plumber service”, to keep spend focused where jobs are actually fulfilled.
- High-intent keyword mix built around immediate needs: We prioritised “plumbing service” (21 conversions) and urgent repair terms like “water leak repair” (8 conversions), “gas plumber” (10 conversions), and “emergency plumbers” (8 conversions) to capture ready-to-call customers.
- Service line expansion for profitable job types: We covered hot water and replacement intent (for example “need new hot water heater” and “hot water install”) to maintain lead flow across common household breakdowns and installation demand.
- Budget weighted to conversion-producing themes: We leaned into segments that consistently produced leads, including leak detection related searches (for example “water leak”, “water leak repair”, “water leak detector”) and gas plumbing, then refined coverage around lower-value or low-converting terms.
- Conversion tracking and lead reporting: We tracked outcomes as conversions (leads) to measure performance beyond clicks, resulting in 131 total leads from $10,072.22 in ad spend at an average $76.89 CPL.
