How We Helped Celik Group Air Conditioning Generate 87 Leads At Just $75.63 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Celik Group Air Conditioning
Celik Group Air Conditioning serves Melbourne and surrounds, specialising in air conditioning installation for homeowners and businesses searching for fast quotes and reliable aircon experts. With strong demand around split system installs and heating plus cooling installations, we built a lead generation system designed to capture high-intent searches and convert them into enquiries.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads Search Campaign Management
- ✅ Conversion Tracking and Lead Attribution
- ✅ Keyword and Search Query Optimisation
The Results That Made The Difference
No fluff – just clear, measurable results that helped Celik Group Air Conditioning grow.
Total Qualified Leads
87
Cost Per Lead
$75.63
On-Page Conversion Rate
15.48%
Core Services
Split system installation
Air con install (Melbourne)
Heating and air conditioning installation
Air con install (Melbourne)
Heating and air conditioning installation
Our Strategy
- Melbourne-first targeting: We aligned targeting to Melbourne based on the highest-intent location signals in search behaviour (for example, “air con install melbourne” and “ac installation melbourne”) to prioritise enquiries that the business can service profitably.
- High-intent keyword mix: We focused spend on installation-led terms that indicate immediate demand, including “ac installation companies”, “aircon installation quote”, “split aircon installation”, and “heating and air conditioning installation”. These terms drove the bulk of lead volume while maintaining efficient CPL.
- Conversion-led optimisation: With an all-time conversion rate of 15.48%, we optimised toward lead actions and continuously refined traffic quality. This ensured spend was concentrated on searches that produce enquiries rather than low-intent research clicks.
- Performance insights from keyword-level data: We scaled keywords producing consistent conversions at sustainable costs, including:
“ac installation companies” (9.25 conversions on $516.53) and “aircon installation quote” (8 conversions on $195.61) while maintaining coverage across related install variants such as split systems and heating plus cooling installs.
