How We Helped CabledIN Electrical Solutions Generate 464 Leads At Just $131.31 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About CabledIN Electrical Solutions
CabledIN Electrical Solutions is an electrical services business serving Geelong and surrounds, supporting homeowners and businesses with in-demand work like general electrician call-outs, emergency electrical support, electrical testing, air conditioning related electrical works, and security camera (CCTV) installation. Our goal was simple: drive high-intent enquiries from local searchers ready to book a qualified electrician.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads campaign build and optimisation
- ✅ Landing page split testing (CTA testing)
- ✅ Conversion tracking and lead measurement
The Results That Made The Difference
No fluff – just clear, measurable results that helped CabledIN Electrical Solutions grow.
Total Qualified Leads
464
Cost Per Lead
$131.31
On-Page Conversion Rate
21.59%
Core Services
Electrician Geelong
Emergency Electrician
Security Cameras (CCTV)
Emergency Electrician
Security Cameras (CCTV)
Our Strategy
- Geelong-first targeting: We aligned targeting to the strongest demand signals in the account, with high intent location searches like “electrician geelong”, “emergency electrician geelong”, and “electrical services geelong”, ensuring budget was focused where job-ready customers were searching.
- High-intent keyword mix: We combined broad service terms (for scale) with localised and urgent intent terms (for quality). The account’s lead volume was driven heavily by “find an electrician” (149.87 conversions) and “electrician geelong” (85.00 conversions), while emergency intent terms supported fast-response enquiries.
- Service-line expansion without diluting relevance: We captured additional profitable service enquiries through tightly themed keywords for CCTV and security camera installation (multiple “security cameras geelong” and “security camera installation geelong” terms generating conversions), plus test and tag and EV charger intent where demand appeared.
- Conversion rate lift through split testing: We ran CTA-focused split testing and applied learnings across key landing experiences to support the strong overall conversion rate of 21.59%.
- Measurement-first optimisation: With total ad spend of $60,979.02 and 464 tracked leads, we continuously optimised toward lead efficiency, maintaining a blended $131.31 cost per lead across ongoing campaigns (Electrical, Emergency Electrical, and Air Con).
