Martin & Co Electrical
Client Overview
Martin & Co Electrical, based in Perth, provides air conditioning, general electrical, and emergency services. In October 2024, they partnered with us to boost their market visibility and generate consistent, high-quality leads across their service areas.
Challenges
Martin & Co faced intense competition in the local market. They needed to:
- Attract qualified leads across multiple services
- Strengthen their presence in the emergency electrical niche
- Lower customer acquisition costs
- Build a sustainable lead-to-conversion funnel
Our Strategy
We launched a data-driven campaign that:
- Built granular ad groups tailored to each service
- Delivered customised messaging for targeted audience segments
- Designed high-converting landing pages for each offering
- Focused ad spend within the Perth metro area
- Used real-time performance monitoring to optimise continuously
Results
In just under 7 months, Martin & Co Electrical achieved these results:
| Key Metric | Result |
| Total Conversions | 1,493 |
| Cost Per Conversion | A$21.10 |
| On-Page Conversion Rate | 29.27% |
| Emergency Electrical Interaction Rate (CTR) | 10.43% |
| Services Covered | AC, Electrical, Emergency Electrical |
Genesis Electrical And Air Townsville
Client Overview
Our valued client Genesis Electrical and Air is a Townsville-based trades company offering electrical, air conditioning, and plumbing services. Their goal was to scale their business by ensuring a consistent flow of leads and booked jobs.
Challenges
Genesis needed an effective digital marketing strategy to increase qualified leads, improve cost efficiency, and scale operations.
Our Strategy
We implemented a highly-targeted digital marketing campaign featuring:
- Precision audience targeting in the Townsville region
- Market opportunity identification to capitalise on local advertising market openings and seasonal booms in Air conditioning demand
- Multi-service promotion across Electrical, Air and Plumbing
- Conversion-optimised landing pages, CRM and Tracking setup
- Data-driven and client-focused campaign management
Results
In 10 Months, Genesis achieved:
| Key Metric | Result |
| Total Qualified Leads | 1,237 |
| Cost Per Lead | A$18.84 |
| On-Page Conversion Rate | 21.76% |
| Services Covered | Electrical, Air Conditioning, Plumbing |
Business Impact
- Growth: Consistent high-quality leads enabled scaling and new staff hires
- Market Advantage: Our highly-targeted approach enabled Genesis to take full advantage of an opening in the Townsville market
- Ability To Down Tools: Brandon now focuses on mentoring other tradies while his staff run day-to-day operations
Australian Rewards Club
Client Overview
Australian Rewards Club is a subscription-based raffle giveaway brand offering high-value prizes including luxury vehicles, or cash. Every month, members can participate in new draws and potentially win prizes. With a vision to become one of the most recognised raffle giveaway brands in Australia, their focus is on expanding their subscriber base and increasing brand visibility.
Challenge
To scale their growth ambitions, Australian Rewards Club required a robust digital marketing strategy to:
- Drive high-volume subscriptions across major social platforms.
- Maintain cost efficiency while acquiring new members.
- Encourage subscription retention and upsell uptake.
- Stand out in the competitive raffle/giveaway space.
Our Strategy
We launched a performance-driven digital advertising campaign focused on conversion, featuring:
- Video Ads Across Major Platforms: Facebook, Instagram, TikTok, and YouTube were targeted with platform-native creatives optimised for sales.
- Angle Testing & Pain-Point Storytelling: Each video ad explored different emotional and lifestyle angles, highlighting how winning life-changing prizes could impact the audience.
- Membership Incentives: New members were encouraged with affordable tiered memberships and bonus entries, improving perceived odds and boosting sign-up rates.
- Sales-Focused Optimisation: Campaigns were continuously refined to lower acquisition costs while amplifying emotional triggers and urgency.
Results over 14 months of advertising:
| Key Metric | Result |
| Total Subscriptions Made | 28,138 |
| Cost per Subscription | A$29.33 |
0.91 ROAS (Positioned for long term profitability via high LTV)
Ecocrete Adelaide
Client Overview
EcoCrete Adelaide is a leading provider of eco-friendly concrete resurfacing solutions, specialising in driveways, patios, pathways, and pool surrounds. Utilising non-toxic, water-based sealers, they offer durable and aesthetically pleasing finishes that enhance property value and curb appeal. Their commitment to sustainability and quality craftsmanship has positioned them as a trusted name in Adelaide's concrete resurfacing industry.
Our Approach
Starting in early 2024, we implemented a targeted digital marketing campaign with the following components:
- Precision Audience Targeting: Focused on a 40km radius around Adelaide to reach homeowners in need of concrete resurfacing services.
- Market Opportunity Identification: Capitalised on local demand for sustainable and cost-effective concrete solutions.
- Conversion-Optimised Landing Pages: Developed user-friendly pages highlighting EcoCrete's unique selling propositions and service offerings.
- CRM and Tracking Setup: Integrated systems to monitor lead behaviour, enabling timely and personalised follow-ups.
- Data-Driven Campaign Management: Continuously analysed performance metrics to refine targeting and messaging strategies.
Results
(September 2023 – April 15, 2025)
| Key Metric | Result |
| Total Leads Generated | 2,632 |
| Cost per Lead | A$13.46 |
| Services Offered | Driveway, Patio, Pathway, Pool Surrounds Resurfacing |
Roas: 24.75x
Business Impact
- Consistent Lead Generation: Achieved a steady influx of high-quality leads, facilitating business growth.
- Market Penetration: Enhanced brand visibility and competitiveness in the Adelaide concrete resurfacing market.
- Operational Scaling: Enabled the expansion of service capacity to meet increased demand.
Key Success Factors
- Localised Campaign Focus: Tailored marketing efforts to the Adelaide region, ensuring relevance and resonance with the target audience.
- Cost-Efficient Lead Acquisition: Achieved a low cost per lead through strategic targeting and compelling messaging.
- Integrated CRM and Tracking: Enhanced lead nurturing and conversion rates through systematic follow-ups.
- Continuous Optimisation: Regular performance reviews and adjustments led to sustained campaign effectiveness.
This case study exemplifies how a focused and data-driven digital marketing approach can drive substantial growth for a niche service provider in a competitive market.
Coffison Plumbing
Client Overview
Coffison Plumbing is a Brisbane professional plumbing service provider operating in a competitive market. With a strong admin team supporting their operations, they partnered with us to boost their market presence and lead generation capabilities.
Challenge
Operating in the highly competitive plumbing niche, Coffison needed a marketing strategy that would:
- Generate qualified leads with high conversion potential
- Maintain cost efficiency while scaling advertising budget
- Support their operations with quality lead flow
- Adapt to changing service priorities and market conditions
Our Approach
We've implemented a highly-targeted digital marketing campaign featuring:
- Precision audience targeting to attract qualified prospects
- Conversion-optimised landing pages designed for the plumbing sector
- Thorough campaign optimisation to maintain performance during scaling
- Service-specific budget allocation based on client priorities
- Tracking and CRM setup helped us to send automated follow-ups and help close more leads
Results
In just under 6 months, Coffison Plumbing has achieved:
| Key Metric | Result |
| Total Conversions | 486 |
| Cost Per Conversion | A$62.58 |
| On-Page Conversion Rate | 19.07% |
| Call-to-Booking Conversion | Over 40% |