We have had a lot of experience working with local businesses selling services anywhere from low-ticket gym memberships to high-ticket services such as property and developments.
We generate more than just leads, we generate customers who will actually pay you for your product/services and eliminate the time-wasters.
We first take the time to deeply understand your business and who your target customer is. We spend a significant amount of time (as long as 7 days-10 days) researching your target customer in order to create ad campaigns with messaging that directly addresses the person’s fears, anxiety and what they want.
We then position your product/service as the solution to take them from where they are now to where they want to go. Your product/service is the bridge they need to get there and this is where we specialise.
Once a person becomes a lead, we follow them up with emails and even text messages where necessary to ensure they are kept warm so when you contact them, they are ready to buy.
Now, not all leads will buy on the first interaction with you, in fact, most won’t. This is why we ensure there is a follow-up process in place to keep them nurtured for when they are ready to buy.
Below are some of the case studies I have put together from our client results.
We focus on simple metrics each month: How much money was spent, how many qualified leads were generated and how many of these leads we converted into paying customers.
In 30 days we were able to generate $116,411.49 in sales at a 4.47X ROAS (Return On Ad Spend). We were extremely happy with these results and the revenue was strong into January as well finishing the Summer months strong.
The steps we took that allowed us to achieve these amazing results were improving upon the copy and testing new content to see what resonated best with the target audience. From here, we turned off what didn’t work and focused all the ad spend on what was working the best to bring in the most amount of revenue for the lowest cost per purchase.
The reason we were able to achieve such a great result was that we took the time to understand our target customer and test a lot of different ad variations from text to the image itself as well as the different audiences Facebook offers. By doing this we found the best audiences and ad fit and were able to grow our revenue while maintaining a very healthy ROAS.
We were tasked with finding a way to decrease the cost per lead for a business that sells tank water level indicators and sensors, who were unhappy with the results they were getting from their Facebook ad campaigns. Through doing a deep analysis of their ideal customer and finding their pain points and the desires they have. We created a digital marketing strategy with high-quality content that is on-brand but also made to convert and conversion copywriting in the ad text we made sure to talk directly to our target customers. The client’s goal was to achieve 50 leads in the first 30 days at a $20 cost per lead.
Fully Tanked Up was a brand-new business with no past advertising data so we needed to create a strategy from scratch. Within the first 14 days of the campaign, we were able to fly past their goal of 50 leads. We achieved a $7.30 cost per lead and generated more than 59 leads in the first 14 days. With only $405.85 in ad spend. We achieved 50 leads at 63.5% less than the expected cost. The client was extremely happy with the results, and we have continued to run their Facebook ad campaigns with enormous success and interest in their product.
If you’re looking for a tank water level indicator, you’ll want to check out www.fullytankedup.com. Their blog provides useful information on tracking your water tank levels accurately and ensuring you never run out of water again unexpectedly. So if you’re interested in learning more about tank water level indicators: https://fullytankedup.com/digital-marketing-strategies-we-use-for-our-water-level-sensors/
This new eCommerce business was struggling to grow its revenue and scale this new business. They had a great offline business but couldn’t make the online transition as successful as they had wanted.
They came to us and wanted to grow their revenue while maintaining a healthy return on ad spend.
In 30 days we were able to generate $18,694 in sales at an 8.46X ROAS (Return On Ad Spend). They were extremely happy with these results and the revenue had continued to grow since then.
The steps we took that allowed us to achieve these amazing results were improving upon the copy and testing new content to see what resonated best with the target audience.
From here, we turned off what didn’t work and focused all the ad spend on what was working the best to bring in the most amount of revenue for the lowest cost per purchase.
The reason we were able to achieve such a great result was that we took the time to understand their target customer and test a lot of different ad variations from text to the image itself as well as the different audiences Facebook offers.
By doing this we found the best audiences and ad fit and were able to grow their revenue while maintaining a very healthy ROAS.
This Queensland based Auto Dealership company was struggling to generate affordable leads for people looking to sell their used Car/Caravan.
They had tried generating leads through Facebook Advertising but were not able to ‘Crack the Code’.
Their previous cost per lead before working with us was $30.
We joined together with a local Queensland based Auto Dealership company to generate more leads through Facebook Advertising to buy used cars and caravans and sell used cars and caravans.
Within the first 30 days of the campaign, we were able to drop their cost per lead from $30 down to just $6.75 per lead and generated 35 leads in the first 30 days. With only $236.24 in ad spend.
The steps we took that allowed us to achieve these amazing results were improving upon the copy and testing new content to see what resonated best with the target audience.
From here, we turned off what didn’t work and focused all the ad spend on what was working the best to bring in the most amount of leads for the lowest cost per lead.
The reason we were able to achieve such a great result was that we took the time to understand their target customer and test a lot of different ad variations from text to the image itself as well as the different audiences Facebook offers. By doing this we found the best audiences and ad fit and were able to drop their cost per lead significantly in a short time period.
We focused on improving the copywriting in the ads to hit on the pain points of our target customer and using content for our ads that looked natural and organic.
We tested out images, ad copy, and headlines, found the winners and focused all of the ad spent on the best performing images, ad copy, and headlines.
This allowed us to bring them a consistent flow of leads through the door into their business.
We were able to generate 59 highly qualified leads for them at $12.96/lead. 30% of leads are converted into a new member (average member stays for 1-2 years paying $718/year). These leads were inputting their name, email, phone number, their fitness goals, if they were local, and if they were serious about achieving their fitness goals.
This High-End Gym in Melbourne was a new startup gym that began early in 2021 and needed to bring in a lot of new members quickly. They wanted to grow their business on social media and generate a high volume of leads through the door to signup.
They had previously worked with another agency that was generating them leads for $70/lead. They needed to lower this cost per lead.
We focused on understanding their target customer by doing deep customer research to really gauge why someone would spend more on a higher-end gym and speak to their fears, pains, aspirations and desires.
We focused on improving the copywriting in the ads to hit on the pain points of our target customer and using content for our ads that looked natural and organic.
We tested out images, ad copy, and headlines, found the winners and focused all of the ad spend on the best performing images, ad copy, and headlines.
This allowed us to bring them a consistent flow of leads through the door into their business.
We were able to generate 158 leads over 2 months at $13.81/lead. We started at around $22/lead in our first month of advertising with them and now we have found our best performing ads and audiences, we are able to drop their cost per lead and bring them consistent leads.
This Brisbane based law firm was looking to generate more leads through Google ads and increase their current quality as they were not happy with it from their current agency.
They needed help with their lead generation for Commercial Litigation on Google Adwords as their current marketing agency had averaged a $91 cost per lead over the 6 months they have worked with them. These leads were also not high quality so this was a problem we needed to address.
We joined together with this Brisbane Based Law Firm company to generate more leads through Google Adwords for their Commercial Litigation department.
This campaign ran for 2 months and we generated 128 total leads at a $50.06 cost per lead while only spending $6,408.31 on advertising. The website had a 6.90% conversion rate.
Within the first 30 days of working with the client we were able to generate 44 high-quality leads with a cost per lead of $82.56. This is a decrease of 10% in their cost per lead in our first month of working together. A great start.
The steps we took that allowed us to achieve these amazing results were improving upon the copy and keyword targeting. We tested a range of different ads and keywords to find the highest converting ones.
From here, we turned off what didn’t work and focused all the ad spend on what was working the best to bring in the most amount of leads for the lowest cost per lead.
The reason we were able to achieve such a great result was because we took the time to understand their target customer and test a lot of different ad variations and keywords.
By doing this we found the best keywords and ad fit and were able to drop their cost per lead significantly in a short time period.
We joined together with this Luxury Property Development company on the Gold Coast to generate more leads through Google Adwords for their upcoming development project.
This campaign ran for 3 months and we generated 130 total leads for a $10.55 cost per lead while only spending $1,371.68 on advertising. The website had a 5.47% conversion rate.
The steps we took that allowed us to achieve these amazing results were improving upon the copy and keyword targeting. We tested a range of different ads and keywords to find the highest converting ones.
From here, we turned off what didn’t work and focused all the ad spend on what was working the best to bring in the most amount of leads for the lowest cost per lead.
The reason we were able to achieve such a great result was that we took the time to understand their target customer and test a lot of different ad variations and keywords.
By doing this we found the best keywords and ad fit and were able to drop their cost per lead significantly in a short time period.
