Tips to improving your Facebook ads!
Since it opened up and allowed public accounts in 2006, Facebook has been a top social media outlet where almost everyone has an account. Its reach has grown exponentially, and the focus now includes a solid social media advertising presence.
So, here are 8 ways to improve your Facebook ads:
- Set goals
- Customise ads
- Use the audience insights feature
- Optimise ad images
- Pay attention to ad placement
- Use ad diagnostics
- Always include CTA
- Consistently review ad and ad performance
Facebook ads can be highly productive when they are managed correctly. These eight tips will help you get the most out of your Facebook ads.
What are Facebook Ads?
Facebook ads are a way to reach specific, targeted audiences using a variety of messages on one of the most active social media platforms, with nearly three billion users. Using online data, Facebook ads allow you to focus your advertising on the groups most receptive to your product or service.
Clarify your goals
Use Facebook’s customisation features
Take advantage of Facebook’s Audience Insights
Optimise for your advertising images
Pay attention to ad placement
Use Facebook’s ad relevance diagnostics
Always include a clear CTA
Consistently review and refine your Facebook ads
Tip 1: Clarify Your Goals
It is easy to get tripped up trying to determine your goals. Yet, without a place to aim, your ads will be ineffective, and progress is quite unlikely. The kinds of ads you use are highly dependent on your goal. Along with determining clear goals, you should remember to revisit them and adjust as necessary.
Tip 2: Use Facebook’s Customisation Features
Fine-tune aspects of your advertising using the customisation feature. This will direct your ads to those who will find them relevant.
Tip 3: Take Advantage of Facebook’s Audience Insights
This tool provides detailed information about users you are connecting with on Facebook and others you should target. Examples of information available through Audience Insights include:
Demographic Data such as age, gender, and education.
Page Likes, which show interests, organisations, and hobbies.
Lifestyle choices display relationship status, purchasing habits, dietary choices, and preferred social media.
Tip 4: Optimise for your Advertising Images
There are several types of ads you can use on Facebook. Two effective methods frequently used on Facebook are stationary images and video. The photos must be clear, and videos should be short and to the point, around 90 seconds, to match the average attention span.
Tip 5: Pay Attention to Ad Placement
Awesome ads that are poorly placed will do little to nothing for your business. Your ad appears differently on a desktop vs. a mobile device. Additionally, the desktop news feed has different requirements than the desktop right column. Craft your ads based on where you will place them for the best impact.
Tip 6: Use Facebook’s Ad Relevance Diagnostics
This is an excellent way to evaluate various ads, combinations of images, and copy before you roll out a new campaign. You can also use this metric to check on ads already in progress.
Tip 7: Always Include a Clear CTA
You place your Facebook ads to gain customers and conversions, so ensure you add an unmistakable call to action. This includes a CTA, a button on your ad, and your landing page.
Tip 8: Consistently Review and Refine Your Facebook Ads
You are competing for your target demographic’s attention and money. That means you cannot set up your ads and forget about them. Even the best Facebook ads can grow stale or lose their relevancy. You need to stay on top of your ads and tweak them as needed.
Bonus Tip: Lean into Facebook’s Visual Appeal
As a visual media, Facebook is the ideal place to dazzle your demographic. Create ads that instantly capture your potential customers by zeroing in on what matters to them and using a compelling array of visuals.
J-Digital are Your Facebook Ads Experts
While these tips can help you enhance your Facebook ads, you will need to devote time and effort to implementing and overseeing the strategies. Many business owners prefer to spend these precious commodities on running their companies.
If you want to improve your Facebook ads management, but lack the time needed to make an impact do not hesitate to contact us. The team at J-Digital are Facebook advertising specialists with a proven track record of success. We will work with you to create a Facebook ads strategy designed to make the most impact on your business.